OneFineStay and Hyatt are Already in Bed Together, Who Else Will Join?

“One Fine Stay, Hyatt’s gonna want you for their girl…er…home.”

For a few years now, the hospitality industry has been cautiously observing the competition from home-sharing sites, such as Airbnb and Onefinestay, who offer guests “authentic” lodging experiences at a lower cost than hotels.

But these sites are growing rapidly, forcing some hotels to make a move. An example of the extreme and sudden growth? Thanks to a jaw-dropping funding venture, Airbnb was recently rumored to be valued at $ 25.5 billion, more than Marriott, a nearly 60-year-old company, which is valued at $ 20.5 billion.

With the heat clearly turned on, some hotel companies have remained steadfast in their mission and their services, as well as their prices, believing that there are still plenty of people who prefer hotel rooms to strangers’ rooms.

But a few brands have decided if they can’t beat the home-sharing sites, then they might as well join them.

Some have sought their own alternatives like Room Mate Hotels with their BeMate private rentals service, featuring 2,500 handpicked properties in cities where Room Mate hotels already exist, including Madrid, Barcelona, Florence, Amsterdam, New York and Miami.

On the luxury end, Four Seasons Hotels launched their own vacation rentals site called Residential Rentals, while Preferred Hotel Group launched Preferred Residences, which consist of residential properties at resorts and hotels that are already existing members of Preferred’s hotel collection. Both rental sites also offer amenities that you would typically get at a hotel such as housekeeping, spa treatments and concierge access.

But now Skift reports that Hyatt Hotels has actually partnered up with OneFineStay in a pilot program that will give Onefinestay guests in London the opportunity of “storing their bags and/or using guest rooms at The Churchill (a Hyatt Hotel) to freshen up or tour the city while they wait for their vacation rental to be available for check-in.” More tellingly, Hyatt has pumped about $ 40 million into Onefinestay’s funding, ensuring a Hyatt hotel connection will continue for quite some time.